The Swedish brand H&M has arrived in Australia and is finally throwing open it’s doors in Melbourne tomorrow morning at the GPO on Bourke Street. I have loved this brand for many years, and already have a list a mile long of things I want to try on. Try as I did to get one of the much sort after launch party tickets for last night, my powers of persuasion were lacking this time. I won’t be there at 6am tomorrow morning for the public grand opening though, cos let’s face it, I still like sleep more than shopping, but I will be heading through H&M’s doors in the next week for sure.
H&M has come a long way since I started shopping in it’s Oxford Street store in London. I used to refer to it as organised chaos. Clothing was hung in colours throughout the store, which meant it was almost impossible to find an outfit from one of the mannequins without the help of one of the shop assistants. I definitely had to pick my moments, which usually meant avoiding weekends, holidays or lunchtimes to attempt to find treasures inside. That did not stop me from venturing in there on a regular basis though. From the huge range of clothes and the hard to beat prices, it was worth the hunt to find a new outfit.
Looking at the photos from last nights launch however, H&M Melbourne is sleek, organised and just down right sexy looking. Based in the magnificent GPO building, it’s high ceilings and swish displays could rival even the poshest of labels in Melbourne.
The great thing still about H&M are still the prices, especially for those who are travelling. First you can load yourself up on affordable clothing to head off on a trip with, but more importantly, you can stock up on essentials when on the road. From finding workwear for an interview or job whilst travelling, to replacing those tired looking clothes that have got a bit threadbare from too much hand washing, to creating an affordable capsule wardrobe, H&M is definitely a great place to head.